Privacy Policy

1. Information We Collect

We collect various types of information to provide you with quality service and products:

• • Contact Information: Name, email address, phone number, and shipping address when you create an account or submit an order-intent request.
• • Payment Path Information: Payment-path preference may be recorded for eligibility review. Public card entry is disabled unless an approved processor/category path is active.
• • Browsing Data: We automatically collect information about your device and how you interact with our site, including IP address, browser type, pages visited, and time spent on pages.
• • Request Information: Details about requested research materials, quantities, estimated prices, and order-intent history.

2. How We Use Your Information

We use the information we collect for the following purposes:

• • Request Fulfillment: Review eligibility, availability, fulfillment status, and related support for approved research-use requests.
• • Communication: Send confirmation emails, shipping updates, account notifications, and respond to your inquiries.
• • Site Improvement: Analyze usage patterns to enhance our website functionality, design, and user experience.
• • Research and Analytics: Understand customer preferences and behavior to improve our product offerings.
• • Legal Compliance: Comply with applicable laws, regulations, and legal obligations.

3. Information Sharing

We are committed to protecting your privacy and do not sell or rent your personal information to third parties. However, we may share information in the following limited circumstances:

• • Payment Path Providers: If an approved processor path is active, payment-path data is handled by the applicable provider under its own security controls.
• • Shipping Partners: We share shipping addresses and order details with trusted shipping carriers to deliver your orders.
• • Service Providers: We may share information with vendors and service providers who assist us in operating our website and conducting our business, subject to strict confidentiality agreements.
• • Legal Requirements: We may disclose information when required by law, such as in response to court orders or regulatory requests.

4. Cookies and Tracking

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small files stored on your device that help us remember your preferences and analyze site usage.

• • Essential Cookies: Required for site functionality, such as age verification and cart management.
• • Analytics Cookies: Help us understand how visitors use our site to improve our services.
• • Preference Cookies: Remember your settings and preferences for a personalized experience.

You can control cookie settings through your browser preferences. However, disabling cookies may affect your ability to use certain features of our site.

5. Data Security

We implement comprehensive security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These include:

• • SSL encryption for all data transmitted to and from our website
• • Approved payment-path handling when a cleared provider is active
• • Limited access to personal information by authorized personnel only
• • Regular security audits and updates to our systems

While we work to protect your information, internet transmission and electronic storage always carry residual risk, so absolute security should not be assumed.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required by law. Generally:

• • Account information is retained while your account is active and for a reasonable period thereafter
• • Order information is retained for at least 3 years to comply with tax and regulatory requirements
• • Analytics and browsing data is typically retained for 12 months

You may request deletion of your data at any time, subject to legal and business requirements.

7. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• • Access: Request a copy of the personal information we hold about you
• • Correction: Request corrections to inaccurate or incomplete information
• • Deletion: Request deletion of your personal information (subject to legal obligations)
• • Portability: Request a copy of your data in a machine-readable format
• • Opt-Out: Opt out of certain data collection and marketing communications

To exercise any of these rights, please contact us at the email address provided below.

8. Third-Party Links

Our website may contain links to third-party websites and services that are not operated by Serenity Research Labs. This privacy policy applies only to our website. We are not responsible for the privacy practices of linked websites, and we encourage you to review their privacy policies before sharing any personal information.

9. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by updating the "Last updated" date at the top of this policy. Your continued use of our website following the posting of revised policy means that you accept and agree to the changes.

10. Contact Us

If you have questions, concerns, or requests regarding this privacy policy or our privacy practices, please contact us at: